Lakshadweep, a pristine archipelago, has seen an unprecedented rise in online interest. Worldwide search interest is at a record high. What is the catalyst behind this increase? Prime Minister Narendra Modi spent time in these pictures of the union territory.

His description of snorkelling on the blue waters was “exhilarating.” He recommended adventurers include Lakshadweep in their “must-visit” lists.

Google searches for the Union Territory topped 50,000 on Friday. This was a spike in interest after the Prime Minister said he’s “still in awe of” the “stunning beauty” of the islands and the “incredible warmth” of their people.

In a recent post on X, formerly Twitter, PM Modi stated, “Recently, I had the chance to be with the people of Lakshadweep.” I am still in awe at the breathtaking beauty of its islands and the incredible warmth its people show.

“I met people from Agatti, Bangaram, and Kavaratti.” “I thank the people of these islands for their hospitality,” said the Prime Minister.

During his visit, Internet users were also enthralled to see the Prime minister in a snorkelling jacket and wearing a life vest. The Prime Minister described it as an “exhilarating” experience.

Lakshadweep is a must-see for those who want to discover their inner adventurer. I tried snorkelling during my stay – it was a fantastic experience! He added.

He also posted an image of himself sitting on a chair by the sea, saying, “Lakshadweep is mesmerising, not only for its scenic beauty but also because of the tranquillity.” This trip gave me the chance to think about how I could work harder to improve the lives of Indians.

He shared a photo of him walking on the beach in the morning.

The Prime Minister stated that his government is focusing on building futuristic infrastructures in the Union Territory, creating better healthcare options for its residents, providing fast internet connections, and protecting “vibrant” local culture.

“Our goal in Lakshadweep is to improve lives through improved development. It is about building futuristic infrastructure and creating better opportunities for healthcare, faster internet, and drinking water. “The projects that have been inaugurated reflect this spirit,” PM Modi said.

Amit Shah, the Home Minister, has echoed Prime Minister Modi’s push to promote tourism in Lakshadweep. He praised “the mesmerising beaches, lagoons with blue water, and more” of this archipelago.

“Lakshadweep is a destination with immense potential. Amit Shah tweeted: “Gratitude to PM Narendra Modi Ji, for promoting Lakshadweep. This will boost tourism and the economy, thus elevating the living standard of its people.” PM Modi’s visit to Lakshadweep was much more than meets the eye.

‘VOCAL FOR LOCAL’

“Lakshadweep is not only a collection of islands but a testament to the people’s spirit and a legacy of timeless traditions.” “My visit has been a rich journey of learning and growth,” PM Modi wrote on X.

Lakshadweep’s promotion as a tourist destination fits in with Prime Minister Narendra Modi’s call for Indian weddings and destinations.

In November last year, he questioned the trend among “big families” to have weddings outside India. He encouraged such events within the country under the ‘Wed in India.’

Even poor people will tell their children about your wedding. Could you expand the mission of ‘Vocal for Local?’ Why don’t you hold wedding ceremonies like this in your own country? During the 107th episode of Mann ki Baat, he asked this question.

He reiterated the pitch in his speech at the Uttarakhand Investors’ Summit in Dehradun last month. He urged Indians to have “at least one destination wedding” in this Himalayan state.

He said a similar movement to ‘Make in India” should be launched called ‘Wed in India.’ He encouraged young people to marry in India and highlighted the country’s strengths and abilities.

Lakshadweep is a must-visit for those who want to embrace their inner adventurer. During my visit, I tried snorkelling – what a fantastic experience! PM Modi shared on X Thursday.

GEOPOLITICAL ADVANTAGE

Lakshadweep’s promotion as an island getaway by the Prime Minister could be seen as India’s counter to its neighbour, the Maldives.

The Maldives is a popular beach resort among Indians. Maldives is made up of over 1,200 islands. However, only 100 are inhabited. These islands are known for their tourism. In recent years, the Maldives has been accused of an ‘anti-Indian’ attitude due to its increasing closeness with China.

The Maldives, led by the newly-elected president Mohamed Muizzu, requested India’s withdrawal of its military from the island nation on November 18, last year.

Muizzu said he is firmly committed to ensuring his country remains “free” from any “foreign military presence” to maintain its sovereignty and independence.

In December 2023, the Maldivian president announced that India had agreed to withdraw their military forces. Muizzu used this as his primary campaign weapon before being elected.

Muizzu’s party and China enjoy good relations, with China’s influence on the island nation becoming more visible over the last few years. China leased ten islands in the Maldives, and it is reported that China has also stationed ships and conducted military operations on a large scale.

China also wants to dock its Yuan Wang series research vessel in the Maldives for deep-water exploration of the Southern Indian Ocean starting this month. Chinese officials have also discussed a free-trade agreement with the Maldives.

It would be a significant setback to India if the current government, under Muizzo, accepts them. India could benefit from focusing on Lakshadweep, as its location offers the nation a unique opportunity to monitor Chinese operations in the Maldives.

MUSLIM VOTER

In his speech in Lakshadweep, he reached out to the Muslims, who make up the majority of the population. He discussed the benefits of his BJP government’s Haj Yatris program to Lakshadweep residents.

The Prime Minister noted that the ease with which Haj visas are issued, the digitization, and the permission given to women to travel on Haj with no ‘Mahram” has led to a significant increase in Indians performing ‘Umrah.

“The people of Lakshadweep are small but have a huge heart.” The love and blessings that I receive here are overwhelming. “I express my gratitude to all of you,” Modi said in his speech.

The outreach of the Prime Minister to the Muslims in Lakshadweep and Kerala was not limited to the Lok Sabha election. Lakshadweep depends heavily on Kerala’s commodities and economy; both regions have a close relationship.

The address by PM Modi to the majority Muslim population of Lakshadweep may be seen as an attempt to woo Muslim voters in both the Union Territory and Kerala before the elections.